So on the way back from lunch at Casino el Camino yesterday, I saw this on the dirtiest, stinkiest, most disgusting sidewalk in North America (6th Street, Austin, Texas) and see this. If it were a Pepsi top, I think the same old thought would come to mind: “People are thoughtless pigs, littering on my street.” Maybe even if it were a Budweiser top. Maybe. Definitely if it were ANY light beer. But Coke has brand power with me like no other. I wonder why. Because I’ve never, in 44 years, had a bad experience with it? Or maybe I have, and it still didn’t prevent me from buying it again.
Maybe, but at the very least, Fosforus is easily one of the most effective companies I’ve seen, in terms of what goes on there and what their clients get from them. As a whole, they deliver fresh, smart business ideas and direction, but it’s downright astounding to witness the separate creative elements spill out. Ask anyone there to come up with something to help your business, then push “start” on your stopwatch.
Their head writer is smart, informed, caring and genuinely interested in helping sell whatever there is to sell. Not just tell. I’m sure lots of companies have enough cash to simply spend a lot of money to show and tell, but I bet more and more of them will find their way to companies like Fosforus, especially in the current economic storm.
Their Creative Director (and I’m not blowing smoke here) is the Tiger Woods of the creative world. His brilliant mind churns out more effective, creative and relative ideas in 30 seconds than I would in month. Scratch that. He does things I could never do. Ever.
Their design guys stay out front in terms of what’s cool, what’s next, what’s useless and what works in different situations. Masters of media, all of them.
I overheard a client of theirs coming out of a first meeting with them, saying, “My bullshit meter never went off.” And that client went in with an itchy bullshit trigger finger. I’ve watched the Fosforus engine work from many different angles, for years now, and I can safely say the same thing.