So I finally got an iPhone, and as much as I like it, I’m astonished by the quality of the photos it takes. I say “it,” because there are no settings. It’s all automatic. This is the first photo I took with it, today, on 6th Street. The only Photoshop work done here was to cut the file size in half. Incredible. Those people there at Apple may just have a future in computers and stuff.
I started this blog on the suggestion and encouragement of the talented team at Fosforus. In terms of ROI, it has been a homerun. Off the charts. The only investment has been time posting entries, and I’ve had actual cash return. So big thanks to WordPress and to Fosforus. That said, I think I’ll join the rest of you bloggers out there who use these things to tell people about your day (no, I’m not making fun of you…I repeat, I join you). Today started out with trip to the dump. 1-800-Got-Junk is not effectively marketing themselves if they’re not using an image like this with a caption that reads something like, “You’ll Never Get The Smell Out of Your Nostril Hairs.” You think Hell has fire and stuff? Mine has six inches of foul-smelling slippery grey mud.
Then, I drove back downtown. Probably shouldn’t be snapping photos on a 70-foot flyover at 55mph.
I saw a bad wreck at the intersection of MLK and the I-35 access road. I hope everyone was okay, and by the look of that Prius, I bet they are. Astounding structural resilience.
I drove past the Capitol and thought about all the people I know who’ve worked there.
Then I saw this in a parking lot in Sunset Valley.
Then I drove back downtown and noticed how far along the W Hotel is coming.
When I got up to Congress, I saw a small herd of those Segue tour people.
And one of them wiped out. I couldn’t help laughing. Sorry.
Then I went south on Congress to shoot some of those traliers that sell food, but got there to find that they’re not open on Mondays. Shit.
So I went home.
Oh, and today is my birthday.
So for those who don’t want to click through the whole blog and sit through my ramblings, click here to see a random sample of some images from the past year or so. Shots from assigments, directed shots, personal stuff. Chase Jarvis, at one point, asked readers to send in their opinions as to which ones in his portfolio they liked (and disliked) most. I’d sure appreciate some feedback from you. I like them all, so if you only want to tell me which ones suck, that’s okay, too. Thanks for any input.
Maybe, but at the very least, Fosforus is easily one of the most effective companies I’ve seen, in terms of what goes on there and what their clients get from them. As a whole, they deliver fresh, smart business ideas and direction, but it’s downright astounding to witness the separate creative elements spill out. Ask anyone there to come up with something to help your business, then push “start” on your stopwatch.
Their head writer is smart, informed, caring and genuinely interested in helping sell whatever there is to sell. Not just tell. I’m sure lots of companies have enough cash to simply spend a lot of money to show and tell, but I bet more and more of them will find their way to companies like Fosforus, especially in the current economic storm.
Their Creative Director (and I’m not blowing smoke here) is the Tiger Woods of the creative world. His brilliant mind churns out more effective, creative and relative ideas in 30 seconds than I would in month. Scratch that. He does things I could never do. Ever.
Their design guys stay out front in terms of what’s cool, what’s next, what’s useless and what works in different situations. Masters of media, all of them.
I overheard a client of theirs coming out of a first meeting with them, saying, “My bullshit meter never went off.” And that client went in with an itchy bullshit trigger finger. I’ve watched the Fosforus engine work from many different angles, for years now, and I can safely say the same thing.
Alive and well. Here.
Studying the current economic landscape and how it affects me, you and other people I understand, I’ve come to realize that in business, I’m inherently bearish. I run a bare bones photography company. I undercharge, overdeliver and do things other photographers seem to turn their noses up at. In the realm of “good, fast or cheap…pick any two,” I seem to mostly deliver on all three. At my expense, of course.
I’m lucky that I can do business that way. Most can’t. I think my revenue growth is to blame for it.
I’m also lucky that I’ve seemed to fall upon the payroll of a few good clients who do business the same way, and we’re all in decent shape, despite the looming ___ession. Fosforus is one, D-Crain is another, Wilmax yet another. All three are full of caring, giving, creative people who care about their clients and don’t give a shit about the trivial internal issues that drive most small businesses into the ditch. Hopefully they see me in the same light. Some of my previous clients don’t call anymore, and I couldn’t be more thankful. Maybe we just didn’t fit. No hard feelings here.
The bottom line is that my business model is one that will survive tough times. It may not reap the benefits of the best of times, but I’m not sure that’s a bad thing.
A few months back, I took a 1900-mile tour across Texas and Louisiana, shooting construction projects for Wilmax. I shot a few other things along the way, like this one right in the middle of a downshift, barrelling up the Sunshine Bridge over the Mississippi River out of Donaldsonville. South Louisiana is a magical place.
There’s something very real, very authentic about a construction site. Maybe it’s the comfort of seeing what’s there, without having to sift through what someone wants me to see. Maybe like Rudy Guiliani’s hair. Remember when he abandoned the comb-over? Weren’t you thankful?